Internationalisation and the respect for local characteristics - Cariboni Group
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26 April 2019

Internationalisation and the respect for local characteristics

The fundamental aspect of the glocal philosophy is that it places individuals, people and the community at the centre of every activity. Whether it be a single client or all the inhabitants of an urban area, the aim remains that of offering the best solution for each specific requirement.
Internationalisation and the respect for local characteristics

“Think global, act local”.This phrase, which is attributed to the Scottish urban planner Patrick Geddes (although it was not written exactly in this manner in his 1915 book “Cities in Evolution”), introduces a fundamental idea: urban planning must be guided by both global and local considerations. In terms of the environment, this expression is often used to persuade people to consider the health of the entire planet, and to act within their own communities and cities, pursuing that objective on a local level, aware that this is the starting point for global impact. 

Local + global = glocal

This concept can be expressed with a term that is becoming very popular, bringing together the words “global” and “local” to form a new word, “glocal”.

Glocalisation is a term which was created in the 1980s in Japanese (dochakuka), translated into English by the sociologist Roland Robertson, and then further elaborated by another sociologist, Zygmunt Bauman.

For Cariboni Group, the expression “Think global, act local” in tangible terms means operating within an international market, while adapting products, communication methods and sales and distribution methods to the practices and cultures of individual territorial situations, a process which places local characteristics in a global context.

Our lighting systems are created in consideration of technical requirements which are requested in each geographical area in which we operate, and the wide range of optical, technological and formal solutions renders our offer adaptable to all situations.

Respect for local identity

Places are like people: they are all different. Every location has its own identity, its own rules and its own inhabitants. It is important that these places are exploited in the best possible manner, rendering them safe and accessible after dark, and pleasant to pass through and live in for all the members of the community. This is why we collaborate with our clients in order to adapt our solutions to the urban layout, the laws and the culture of the area in question.

At times, all it takes is a change in the colour of the product or the light, but often we create personalised optical solutions, integrate different technological systems (sensors, remote management or connectivity devices, accessories for smart cities...) or even create products or entire lighting systems dedicated to a single project. In order to provide support for clients wherever they may be, we provide online support tools for the project and work with local businesses in order to better understand the needs of the area and provide both effective solutions and suitable support services.
The fundamental aspect of the glocal philosophy is that it places individuals, people and the community at the centre of every activity. Whether it be a single client or all the inhabitants of an urban area, the aim remains that of offering the best solution for each specific requirement.

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