The new Sistema Sviluppo Fiera Milano
headquarters, called the Horizontal Tower by designers 5+1AA with Jean Baptiste Pietri
, is located close to Rho Fiera Expo Milano 2015 and is located along the so-called Sempione axis, which extends to the northwest of the province of Milan, affecting an area that experienced an intense urbanization, through the expansion of the centers until the connection with Milan.
The building is characterised by the color of gold, whose preciousness refers to the theme of sunlight and its reflections, the capacity to create an atmosphere of transparency, opacity, reflections and semi-transparencies with its surroundings, within the territorial perspectives crossing the area at different speeds and at all times of day.
Cariboni group provided LED architectural fittings called ONE4TWO to light up the ceiling of horizontal cut with double-height of the building, currently suspended between earth and sky, where the landscape is framed by a "network" of transparencies and reflections.