Made in Italy lighting in 2017 generated an export of 2.2 billion, an increase of 1.9% over the previous year. Abroad, "Made in Italy" is a renowned brand, synonymous with beauty, passion, creativity, culture and quality. But Italian product does not necessarily mean "Made in Italy".

According to Article 24 of the European Customs Code (EEC Reg. 2913/1992), a product which has been produced in two or more countries is nevertheless considered to originate in the country where the last substantial processing or work took place. So many Italian companies that in the last twenty years have chosen to relocate a large part of their production outside Italy, where the cost of labor is lower, still bear Made in Italy brand. This situation penalizes small and medium-sized enterprises that, like us, have been producing in Italy for generations. But we do not mean "Made in Italy" only as a production located in our country, but as a production of value as a whole.
After all, there is a reason if, despite the high cost of labor and bureaucracy, Italy is the first country in Europe and the second in the world by the diffusion of the back-reshoring phenomenon, the return of companies in Italy from abroad. Certainly for reasons of logistical simplicity, process control and production flexibility, but above all for people who "do" with good will and common sense.
The small size and the link with the territory typical of Italian companies favor interactions between individuals and the circulation of knowledge, skills and experience. As a result, exclusive technical skills and a dense network of competitive, cooperative and membership relationships are developed.
What is important for us in a production "Made (well) in Italy" is not that the production takes place completely in our factories in Osnago and Rovereto but the enhancement of human capital, the quality of creation and development processes and the ability to make synergy with the productive realities of the territory. We are convinced that Italian companies can compete in the global market (increasingly competitive and constantly evolving), really differentiating their offer, continuing to defend the quality of Italian production and taking advantage of the opportunities offered by the Industry 4.0. For us, the digitalisation of some processes and the automation of some operations has been and continues to be the solution to reduce production times and costs and to guarantee truly performing and reliable lighting solutions.